Design Concept For Craft Beer
My Role
Graphic Designer , Illustrator
Project Period
November 2020
Tools
Adobe Photoshop, Sketch, Procreate
The Design Process
The design process began with creating an imaginary brand for a craft beer brewery. I did research and observed the market; then chose a name for the brand that would be unique and enticing. Afterwards I sketched out and designed a logo to create the brand. My concept was to use digital illustration as design material for the labels. The illustrations are hand drawn in a way to convey the explosion of taste and fruitiness of craft beer. Each illustration is individual to a beer; they vary in colors and forms in order to match with the tastes of different brewing styles.
The Challenge
In these packaging design concepts the challenge was to create a label design that can stand out; the design of the labels are innovative not similar to what the customers usually see in the market. This could be helpful in encouraging the customers to purchase the product.
