UX/UI Designer

Areas of Expertise

Design Thinking

User Research

Competitor Analysis

Mapping User Flows

Sketching Wireframing

Creating Interactive Prototypes

Usability Testing

Brand Identity Design

Design Systems

Layout Design

Illustration

I’m a UX/UI Designer and Graphic Designer based in Berlin. I got my Bachelor's degree in Visual Communications/Graphic Design from University of Tehran and hold a Master's degree in Spatial Strategies from Kunsthochschule Berlin Weißensee. 

My professional journey began in 2013, as I co-founded Khorsheed Design Studio with three colleagues to gain experience in the fields of Graphic Design and Marketing; this was my first step to get involved with diverse design projects and to learn managing and leading a design project from scratch. I practiced communicating efficiently with our clients in order to reach the best results with their satisfaction. Our projects were very diverse; from Branding and Visual Identity Design to Packaging and Book design.

In 2015 I moved to Berlin. Living and studying Art in Berlin was a life-changing experience for me; as I had the opportunity to practice Art and Design in the modern scene of Berlin. I collaborated with different artists and took part in diverse exhibitions. At the same time, I was working as a Graphic Designer at Delivery Hero SE, a successful start-up and a leading global business in online food ordering.

My passion for designing user friendly products led me to make the career change towards UX Design. I have a user-first mindset and love designing innovative products that the users enjoy working with. Currently I am putting my knowledge into practice as a UX/UI Designer at Axel Springer NMT.